Mia Wines & Spirits International is seeking an experienced and customer-focused Retail Sales Executive with strong merchandising experience and extensive knowledge of wine.

The successful candidate will represent our portfolio within the retail market, strengthen relationships with customers and outlets, and help ensure excellent product presentation and sales performance.

Key Responsibilities

• Develop and maintain relationships with assigned retail customers and outlets.
• Promote Mia’s portfolio and identify opportunities to increase sales.
• Ensure products are properly merchandised, displayed and positioned.
• Monitor stock availability and recommend replenishment where necessary.
• Conduct regular outlet visits and maintain strong customer relationships.
• Provide customers with appropriate product and wine information.
• Monitor competitor activities, pricing, promotions and market trends.
• Assist with in-store promotions, tastings and other brand activities when required.
• Prepare regular sales and merchandising reports.
• Work towards agreed sales and distribution targets.
• Provide excellent customer service and represent Mia professionally.

Requirements

• At least 4 years’ merchandising experience within an FMCG environment.
• Good understanding of sales principles and customer service practices.
• Proficiency in English and Kiswahili.
• Strong communication and interpersonal skills.
• Customer-service oriented.
• Friendly, confident, helpful and engaging personality.
• Extensive wine knowledge.
• Ability to work independently and achieve sales targets.
• Previous experience in wine, beverages, hospitality or related industries will be advantageous.

How to Apply
Complete the application form on our website and send your application letter and CV to hr@miainternational.co.ke.